Privacy Policy

The following privacy policy of Veloxpro Software Cyprus Limited (“Veloxpro”) describes the way Veloxpro treats your personal information collected and/or received when you use Veloxpro’s websites, products and services (“Utilities”).

Owner and Data Controller

Veloxpro Software Cyprus Limited
6 Australias, Limassol, Cyprus
email: info@bookmap.com

Types of Data collected

Among the types of Personal Data that Veloxpro collects, by itself or through third parties, there are: Cookies, Usage Data, first name, last name, phone number, VAT Number, profession, country, email address, ZIP/Postal code, city and various types of Data.
More details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using the Utilities.
Unless specified otherwise, all Data requested by Veloxpro is mandatory and failure to provide this Data may make it impossible for Veloxpro to provide its Utilities. In cases where Veloxpro specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Utilities.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Veloxpro.
Any use of Cookies – or of other tracking tools – by Veloxpro or by the owners of third-party services used by Veloxpro serves the purpose of providing the Utilities required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through the Utilities and confirm that they have the third party’s consent to provide the Data to Veloxpro.

Mode and place of processing the Data

Methods of processing

Veloxpro takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Veloxpro, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the Utilities (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Veloxpro. The updated list of these parties may be requested from Veloxpro at any time.

Legal basis of processing

Veloxpro may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations Veloxpro may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • Processing is necessary for compliance with a legal obligation to which Veloxpro is subject;
  • Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Veloxpro;
  • Processing is necessary for the purposes of the legitimate interests pursued by Veloxpro or by a third party.
  • In any case, Veloxpro will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at Veloxpro’s operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by Veloxpro to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with Veloxpro using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore:

  • Personal Data collected for purposes related to the performance of a contract between Veloxpro and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of Veloxpro’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by Veloxpro within the relevant sections of this document or by contacting Veloxpro.

Veloxpro may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Veloxpro may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow Veloxpro to provide its Utilities, as well as for the following purposes: Analytics, Backup saving and management, Contacting the User, Handling payments, Heat mapping and session recording, Hosting and backend infrastructure, Infrastructure monitoring, Interaction with online survey platforms, Managing contacts and sending messages, Managing support and contact requests, Platform services and hosting, Remarketing and behavioral targeting, Tag Management, User database management and Traffic optimization and distribution.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

The services contained in this section enable Veloxpro to monitor and analyze web traffic and can be used to keep track of User behavior.
Analytics collected directly
The Utilities uses an internal analytics system that does not involve third parties.
Personal Data collected: Cookies and Usage Data.
Facebook Analytics for Apps (Facebook, Inc.)
Facebook Analytics for Apps is an analytics service provided by Facebook, Inc.
Personal Data collected: Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of the Utilities, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.
Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)
Hotjar is an analytics service provided by Hotjar Ltd.
Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.
Personal Data collected: Cookies and Usage Data.
Place of processing: Malta – Privacy PolicyOpt Out.
KISSmetrics (KISSmetrics)
KISSmetrics is an analytics service provided by Kissmetrics Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy PolicyOpt Out.
Wordpress Stats (Automattic Inc.)
Wordpress Stats is an analytics service provided by Automattic Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.

Forms (bookmap.com)
By filling in forms with their Data, Users authorizes Veloxpro and bookmap.com to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: city, country, email address, first name, last name, phone number, profession, VAT Number and ZIP/Postal code and Credit card details.

Heat mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)
Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User’s data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.
Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: Malta – Privacy PolicyOpt Out.

This type of service allows Veloxpro to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of bookmap.com.
Web Performance (Web Performance, Inc.)
Web Performance is a monitoring service provided by Web Performance, Inc.Web Performance is a monitoring service provided by Web Performance, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

ZOHO Campaigns (Zoho Corporation Pvt. Ltd.)
ZOHO Campaigns is an email address management and message sending service provided by Zoho Corporation Pvt. Ltd.
Personal Data collected: email address.

Place of processing: United States – Privacy Policy.

These services have the purpose of hosting and running key components of the Utilities, therefore allowing the provision of the Utilities from within a unified platform. Such platforms provide a wide range of tools to Veloxpro – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

WordPress.com (Automattic Inc.)
WordPress.com is a platform provided by Automattic Inc. that allows Veloxpro to build, run and host bookmap.com.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

This type of service helps Veloxpro to manage the tags or scripts needed on bookmap.com in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

This type of service allows Veloxpro to build user profiles by starting from an email address, a personal name, or other information that the User provides to Veloxpro, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that Veloxpro can display and use for improving the Utilities.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on the Utilities.

ZOHO CRM (Zoho Corporation Pvt. Ltd.)
ZOHO CRM is a User database management service provided by Zoho Corporation Pvt. Ltd.
Personal Data collected: email address and various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

This type of service allows Veloxpro to save and manage backups of bookmap.com on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to Veloxpro.
Backup on Google Drive (Google Inc.)
Google Drive is a service to save and manage backups provided by Google Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.

Payment processing services enable Veloxpro to process payments by credit card, bank transfer or other means. To ensure greater security, Veloxpro shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

PayPal (PayPal Inc.)
PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Easy Payment Gateway (“EPG”)
EPG is a payment service, which allows Users to make online payments.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

This type of service has the purpose of hosting Data and files that enable Veloxpro to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of the Utilities. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

DigitalOcean (DigitalOcean Inc.)
DigitalOcean is a hosting service provided by DigitalOcean Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

This type of service allows Users to interact with third-party online survey platforms directly from the pages of bookmap.com.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

Hotjar Poll & Survey widgets (Hotjar Ltd.)
The Hotjar Poll & Survey widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd.
Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User’s data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.
Personal Data collected: Cookies, Usage Data and various types of Data.

Place of processing: Malta – Privacy PolicyOpt Out.

This type of service allows Veloxpro to manage support and contact requests received via email or by other means, such as the contact form.
The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

ZOHO CRM Email (Zoho Corporation Pvt. Ltd.)
ZOHO CRM Email is a support and contact request management service provided by Zoho Corporation Pvt. Ltd.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

This type of service allows Veloxpro and its partners to inform, optimize and serve advertising based on past use of the Utilities by the User.
This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of the Utilities with the Facebook advertising network.
Personal Data collected: Cookies and email address.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of the Utilities with the Facebook advertising network.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

Twitter Remarketing (Twitter, Inc.)
Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of the Utilities with the Twitter advertising network.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

Twitter Tailored Audiences (Twitter, Inc.)
Twitter Tailored Audiences is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of the Utilities with the Twitter advertising network.
Personal Data collected: Cookies and email address.

Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

This type of service allows Veloxpro to distribute their content using servers located across different countries and to optimize their performance.
Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between bookmap.com and the User’s browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information User are transferred.

CloudFlare (Cloudflare)
CloudFlare is a traffic optimization and distribution service provided by CloudFlare Inc.
The way CloudFlare is integrated means that it filters all the traffic through bookmap.com, i.e., communication between bookmap.com and the User’s browser, while also allowing analytical data from bookmap.com to be collected.
Personal Data collected: Cookies and various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

The rights of Users

Veloxpro may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users’ preferences.

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Veloxpro depends on the payment system used.

Further information about Personal Data

Users may exercise certain rights regarding their Data processed by Veloxpro.
In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by Veloxpro, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, Veloxpro will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from Veloxpro.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in Veloxpro or for the purposes of the legitimate interests pursued by Veloxpro, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whetherVeloxpro is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to Veloxpro through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by Veloxpro as early as possible and always within one month.

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by Veloxpro in Court or in the stages leading to possible legal action arising from improper use of bookmap.com or the related Utilities.
The User declares to be aware that Veloxpro may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, Veloxpro may provide the User with additional and contextual information concerning particular Utilities or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, Veloxpro and any third-party services may collect files that record interaction with the Utilities (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from Veloxpro at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

Veloxpro and none of the Utilities does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their respective privacy policies.

Changes to this privacy policy

Veloxpro reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within bookmap.com and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to Veloxpro. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, Veloxpro shall collect new consent from the User, where required.